We will be closed from December 2nd through December 16th. We forward to welcoming you back when we reopen.

A modern building labeled "MILE 17 JJ'S MERCANTILE" offers adventure goods, with a red rock canyon backdrop.
A cozy store interior with shelves of assorted goods, mannequins, and a rustic decor; warm lighting creates a welcoming atmosphere.
A rustic room with wooden furniture, round tables, chairs, a TV, and a wall shelf, featuring an American flag design.

JJ’s Mercantile

At Sorrel River Ranch

Tucked along scenic Highway 128 on the banks of the Colorado River, JJ’s Mercantile is more than just a general store—it’s a welcoming hub that blends the warmth of an old‑fashioned country store with modern comforts. Named in honor of a beloved grandfather, JJ’s embodies simple values—honesty, hard work, and hospitality—offering visitors fresh-baked goods, quality coffees, farm-to-table groceries, and a cozy atmosphere with spectacular canyon views. Whether you’re fueling up before exploring national parks or winding down after a day of adventure, JJ’s provides the perfect mix of convenience and charm. 

​ HOURS 
Open Wednesday - Sunday, 8:00 AM - 4:00 PM

A person stands in a garden in front of a rustic building labeled "Mercantile" against a backdrop of mountains and sky.
A person is holding a soft-serve ice cream cone in a modern ice cream shop, with machines and syrup bottles visible in the background.
A person holds a white mug with "Mile 17 Mercantile" printed on it, wearing a red patterned shirt.
A cozy room with leather sofas, American flag wall art, and a glass garage door, featuring rustic decor and patterned cushions.
A vintage clock scale on a wooden surface with a rustic striped background, resembling a weathered flag, and a small glass bottle.
A hand holds an ice cream cone with colorful sprinkles, wrapped in a paper cone holder with the letter "J" visible.
A rustic building labeled "JJ's Mercantile" offering adventure goods, with a desert landscape in the background.
The image shows a rustic store interior with clothing, caps, blankets, and souvenirs displayed on wooden shelves and tables.
A framed black-and-white photo of a man with a cigar is beside a white mug on a table.
The image shows a store interior with shelves of various products, including packaged goods and decor items, under warm lighting.

JJ’s Mercantile Story

JJ’s Mercantile is a modern country store inspired by the life and values of a remarkable man—JJ, a beloved grandfather who embodied honesty, hard work, and warmth. Born in 1898, JJ immigrated from Italy, taught himself to play the trumpet, led a Vaudeville band, and built a successful textile business where deals were often sealed with a handshake.

His legacy lives on through a space that blends tradition with modern charm. Stop in for fresh-baked goods, local groceries, and curated retail finds. Relax by the cast iron stove, admire local art, or enjoy the sweeping views from our wraparound porch. Whether you’re fueling up or winding down, you’ll always feel at home here.